VTEX Connect Europe, held this year in Lisbon, brought together over 1,800 decision-makers from more than 40 countries, coinciding with the city’s Web Summit. The event drew attention not only for its industry discussions but also for its keynote speaker: tennis champion and entrepreneur Rafael Nadal.

In his talk, Nadal urged business leaders to embrace discomfort and persevere through challenges, highlighting how navigating difficult moments and constructive criticism often paves the way for success. His message resonated with attendees seeking practical ways to sustain growth in a crowded and competitive digital landscape.

The conference also highlighted the ecosystem surrounding VTEX, with Amazon Web Services (AWS) serving as the primary sponsor. While the partnership highlighted the company’s connections in enterprise commerce, the broader focus was on how innovation, technology, and collaboration are shaping the future of digital commerce in markets such as Germany, France, and the United States.

“Our partnership with VTEX at this event highlights our commitment to accelerating the digital transformation of enterprise e-commerce tech stacks across the world,” stated Luis Monteiro, Principal for Travel and Hospitality in EMEA at AWS.

Highlighting the strategic impact of the event, Santiago Naranjo, VTEX’s Chief Revenue Officer, stated, “VTEX Connect Europe is a truly transformative moment for VTEX in Europe. It is a clear statement of our commitment and further solidifies our presence as the leading enterprise commerce platform across the region.”

VTEX Connect Europe affirmed regional growth by focusing discussions on AI-native commerce, composability, and operational efficiency, highlighting the company’s commitment to delivering measurable enterprise impact.