WHOOP has raised $575 million in a Series G funding round, valuing it at $10.1 billion as it accelerates global expansion and advances its personalized health platform.

The round was led by Collaborative Fund and included participation from a mix of international and Gulf-based investors, including the Qatar Investment Authority, Mubadala Investment Company, and 2PointZero Group. Other backers include Abbott, the Mayo Clinic, Macquarie Capital, and several global investment firms.

The funding round also attracted high-profile individual investors, including Cristiano Ronaldo and Karen Wazen, alongside LeBron James, Rory McIlroy, Virgil van Dijk, and others, reflecting the growing overlap among performance technology, sport, and global cultural influence.

The capital raise comes amid rising global rates of chronic disease and increasing pressure on healthcare systems traditionally focused on reactive treatment. At the same time, advances in artificial intelligence and continuous biometric monitoring are enabling more predictive and preventive approaches to health management.

Founded over a decade ago, WHOOP develops wearable technology and analytics designed to track recovery, strain, sleep, and overall health. The company said the new funding will support its expansion across the Gulf Cooperation Council, Europe, Latin America, and Asia, while scaling its platform to deliver real-time, personalized health insights.

According to the company, WHOOP now has more than 2.5 million members globally. It reported a 103% year-on-year increase in bookings in 2025, reaching a $1.1 billion run rate, and said it achieved positive operating cash flow during the year. It also plans to hire more than 600 employees to support research and development and international growth.

As part of its regional strategy, WHOOP is expanding its presence in the Gulf, including plans to launch its first international research and development facility, WHOOP Labs, in Doha. The initiative is intended to strengthen its role in the region’s growing performance science and health innovation ecosystem.

The company’s platform is built on more than 24 billion hours of physiological data and uses AI-driven models to provide users with insights into sleep, recovery, and daily performance. WHOOP said users engage with the platform multiple times a day to monitor health indicators and adjust behaviors related to training, nutrition, and stress.