Dubai, in particular, has experienced tourism growth, solidifying its status as a global travel hotspot. In 2024, the emirate welcomed 14.4 million international visitors, a 16% increase from 2023. This growth is fueled by Dubai’s expanding offerings in luxury, culture, and entertainment, along with its reputation as a global events hub. The city’s thriving retail sector, world-class dining, and iconic attractions have all contributed to the surge in tourism.

Additionally, Dubai has seen a rise in demand for niche experiences, including wellness tourism, eco-friendly travel, and adventure activities. The city has also experienced a significant increase in short-term leisure trips, driven by the growth of low-cost carriers and the ease of travel from neighboring regions. Dubai’s prominence as a top destination for MICE (Meetings, Incentives, Conferences, and Exhibitions) events has further strengthened its tourism sector, with major international conferences and exhibitions drawing global crowds each year.

According to the World Travel & Tourism Council, the UAE welcomed 29.2 million international visitors in 2024, marking a 15.5% increase compared to 2023. The council projects this number will rise to 45.5 million by 2033, as reported by WAM. The UAE remains the only Middle Eastern country in the top 10 for international tourism revenue, with winter serving as the peak season for tourism.

Ongoing infrastructure projects further enhance the UAE’s appeal as a winter tourism hotspot, offering everything from traditional desert camping and camel rides to stargazing beneath the desert sky.