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Zendaya and On frame their latest collaboration through a cinematic campaign
A new co-created range of footwear and apparel is introduced alongside an abstract campaign film by Spike Jonze.
Zendaya has once again teamed up with Swiss sportswear brand On, this time to release their first co-created footwear and apparel collection. The launch is accompanied by Shape of Dreams, a campaign film directed by Spike Jonze, known for his surreal and unconventional storytelling.
The collection brings together On’s performance-focused design with Zendaya’s fashion perspective. Developed with stylist Law Roach, the pieces focus on versatility, featuring neutral tones and functional silhouettes that move across different settings, from casual wear to light activity.
The campaign film places the collection inside a fictional “Dream Lab,” where garments shift and change in an abstract environment. The idea leans more toward visual storytelling and experimentation than showing how the pieces function in everyday use. Still images by photographer Sean Thomas offer a clearer view of the designs.
The range includes ribbed tanks and T-shirts, anoraks, coach jackets, skirts, and loose-fitting pants. It also introduces the Cloudnova Moon sneaker, a variation of On’s existing Cloudnova line. The overall look fits within the broader athleisure trend, without marking a major shift from what is already on the market.
The campaign launched on April 9, 2026, with the collection set to release globally on April 16 through On’s retail channels and selected partners.





















