Working for myself was the goal. I did it. I made it. I work for myself. But it hasn’t fixed my life. I’m free to pursue anything I want. But achieving goals doesn’t and won’t make me complete. There’s a term for it: the arrival fallacy. It’s the reason we sometimes still feel “empty” even when we achieve what we want. Achieving a goal rarely feels like arrival. Because it’s not the end we imagined.

You do everything you can to climb the ladder. But you get up there and then nothing. Or even worse, a disappointment. That happens because the end we expect doesn’t necessarily solve our problems. Goals are meant to guide us. They can show you how much you’ve grown. How far you’ve come. And what you are capable of achieving. But they are not an end in themselves. Happiness is a by-product of getting things done.

Philosophers and psychologists have been saying it for years. But we forget because we want instant gratification. You want to experience what it feels like when you finally tell yourself you made it. “The brain is in pursuit of happiness, and because the brain is much more concerned about the future than the present, it conceives happiness as the guarantee of an indefinitely long future of pleasures,” wrote philosopher Alan Watts.

The hedonic treadmill

Goals are never done.

You are never done. The human mind is wired to adapt. You achieve one thing today, tomorrow you will find something else to focus on. It’s called the hedonic treadmill. You think more money, a bigger house, a promotion, or a new project will make you happy. You get it. It feels good for a while, then your brain moves the target. You feel that weird emptiness again. It doesn’t mean there’s something wrong with you. It’s just biology. Even the most successful people you know suffer from the arrival trap.

We are wired for pursuit, not possession. The “feel good” emotion is in the chase, not the results. The thrill is in the doing, the process, the almost-there. The minute you get what you want, the brain jumps ships. The fallacy becomes a trap because we assume a number, a title, or a single experience would fix our wiring. It won’t. Accept it, and you stop beating yourself up. You will never be satisfied.

But there’s a way around the arrival trap.

The solution

Focus on finding meaning and joy in what you do daily. “It’s the sides of the mountain that sustain life, not the top,” says writer and philosopher Robert M. Pirsig. The point of life was never to tie our happiness to goals. Or “arrive” to feel joy. You are already on the mountain. You might as well find and enjoy what makes you come alive. Build meaning into your experiences, not the onetime milestone. Enjoy today’s wins no matter how small. Notice your progress.

Find joy in the act of doing, not in checking boxes. By all means do what you must. Set the goal. Focus on the process of getting things done. But stop expecting life-changing happiness when you arrive. Completion is not necessarily fulfilment. Learn to enjoy the climb. That way, even failure feels like progress. Because it is. You’ve learned what doesn’t work. You’ve become wiser. I start projects that bring out the best in me. That means I refuse to get attached to the outcome. I get my thrill from the process. I’m only entitled to my actions, never to its fruits. Whatever I achieve is a bonus. Mahatma Gandhi said “The path is the goal.”

Shift your focus to finding meaning in the doing, not the having. Completed a small task of the project. Good. Celebrate the weird small stuff. Helped someone at work without waiting for praise? Great. These micro-wins can do wonders for our happiness. The “arrival” feeling you expect isn’t the end. It’s just one of many experiences to come. You may feel empty again. And that’s okay. That’s normal. Accept it, and suddenly you stop fearing the emptiness. You stop blaming yourself.

Find joy in the climb

Goals will give you direction. But it’s the process that truly transforms you. Reaching a goal won’t fill the existential emptiness. Start finding joy in the climb. That’s where you actually feel alive. Happiness isn’t a place you arrive at. It’s the quality of your attention along the way. It’s the focus you bring to your work, the connection with your team. And the small improvements you notice along the way.

By all means set your goals. Pursue them. But remember, the finish line is just one of many in your lifetime. Pursue goals for growth. That’s where you actually feel alive. The real work is reaching the peak; it’s learning to enjoy the climb. The prize was never the point. The person you became while earning it was. Next time you achieve something and feel that strange emptiness. It’s not a sign you are ungrateful. It’s a sign you’re human.