The inaugural Fast Company Middle East’s Brands That Matter celebrates some of the region's most popular and inspirational brands.

The brands on the list and the work we recognize them for are wide-ranging, which span everything from retail to health and wellness, but they all share a commitment to their purpose as a brand and relevance to their audience and broader culture—in a way that aligns with their overall identity, has a measurable business impact, and builds relationships with customers to forge a better future.


With more than 200 entries, choosing Brands That Matter honorees required months of researching and vetting applications and ultimately finding the best examples of what all brands should aspire to.

Their bold and innovative approach has affected their business, industry, and product category and won hearts that helped build and maintain the brand’s success and become integral to their customers’ lives.

  • Categories
  • Winners

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