Alaa Fadan, Ali Alkalthami, and Ibraheem Khairallah of production company Telfaz11 have been driving the firm’s expansion and establishing it as a leading voice in Saudi Arabia’s entertainment industry. Their belief in the potential of the region’s creative and digital economies has guided the company’s rise, mentoring a dynamic team of writers and directors and combining their experiences to engage audiences in delightful ways. Telfaz11, which started in 2010 producing YouTube videos from Saudi’s underground stand-up comedy scene and now produces feature films for Netflix and plays at international festivals, has played a crucial role in opening Saudi’s entertainment sector.