JAMES I. BOWIE

Technology

Why AI has a big branding problem

Artificial intelligence is the biggest thing in tech, but those two pesky letters keep causing confusion. (Apologies to every millennial named Albert.)
Why AI has a big branding problem
Co.Design

Why concerns about OpenAI’s new logo are about more than design

Can a simple circle really be ‘ominous’? The ChatGPT creator’s potential logo change is a brand Rorschach test.
Why concerns about OpenAI’s new logo are about more than design
Co.Design

The hidden meaning behind Bitcoin’s leaning logo is part of a growing trend in design

Designers are jamming as much meaning as possible into today’s logos, including hidden Easter eggs related to the tilt of letters and shapes.
The hidden meaning behind Bitcoin’s leaning logo is part of a growing trend in design
Co.Design

Brands keep dumping their script logos. Which brand will be next?

Gen Z can’t read cursive, but will brands like Kellogg’s, Ford, and Coca-Cola be convinced to change their logos?
Brands keep dumping their script logos. Which brand will be next?
Co.Design

Is Apple really a trademark bully? Here’s what the data says

There’s actually been an explosion of apple-themed logos, and most of the companies have nothing to do with fruit.
Is Apple really a trademark bully? Here’s what the data says
Co.Design

FIFA’s 2026 World Cup logo is part of a confounding branding trend in sports

FIFA’s generic branding had soccer fans saying that AI could have done better.
FIFA’s 2026 World Cup logo is part of a confounding branding trend in sports
Co.Design

What makes a logo feel ‘normal’?

Pepsi’s recent logo change was celebrated as a return to normalcy. But are there drawbacks to playing it safe with branding?
What makes a logo feel ‘normal’?
Co.Design

Behind the design of Twitter’s blue check—and how it became a polarizing symbol

The design of Twitter’s blue check may play a role in why people have so many strong feelings about such a tiny little mark.
Behind the design of Twitter’s blue check—and how it became a polarizing symbol
Most Innovative Companies