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ROSS RUBIN

Ross Rubin is founder and principal analyst at Reticle Research. He has been covering consumer technology and innovation for two decades.

Technology

Why laptop makers keep trying wild new ideas

The classic clamshell PC is one of the most durable successes in tech. But PC manufacturers such as HP, Lenovo, and Acer like to experiment—even if sales aren’t huge.

Technology

How Apple walks the tightrope between being open and closed

The iPhone’s maker is famous for its control-freak tendencies—yet it can be surprisingly enthusiastic about industry standards when it sees an upside.

Technology

Generative AI just might save Siri and Alexa from oblivion

Voice assistants as we know them are convenient but limited. Next-generation intelligence will help them do so much more.

Technology

The metaverse isn’t even here yet—but ambient computing is already very real

While Meta and others try to jumpstart the metaverse, a strikingly different vision of where computing is going is here today, with plenty of room for growth.

ROSS RUBIN

Technology

Why laptop makers keep trying wild new ideas

Technology

How Apple walks the tightrope between being open and closed

Technology

Generative AI just might save Siri and Alexa from oblivion

Technology

The metaverse isn’t even here yet—but ambient computing is already very real

Impact

Impact

Impact

News

News

News

Co. Design

Co. Design

Co. Design

Work Life

Work Life

Work Life

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