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ROSS RUBIN

Ross Rubin is founder and principal analyst at Reticle Research. He has been covering consumer technology and innovation for two decades.
Technology

Why laptop makers keep trying wild new ideas

The classic clamshell PC is one of the most durable successes in tech. But PC manufacturers such as HP, Lenovo, and Acer like to experiment—even if sales aren’t huge.

Why laptop makers keep trying wild new ideas
Technology

How Apple walks the tightrope between being open and closed

The iPhone’s maker is famous for its control-freak tendencies—yet it can be surprisingly enthusiastic about industry standards when it sees an upside.

How Apple walks the tightrope between being open and closed
Technology

Generative AI just might save Siri and Alexa from oblivion

Voice assistants as we know them are convenient but limited. Next-generation intelligence will help them do so much more.

Generative AI just might save Siri and Alexa from oblivion
Technology

The metaverse isn’t even here yet—but ambient computing is already very real

While Meta and others try to jumpstart the metaverse, a strikingly different vision of where computing is going is here today, with plenty of room for growth.

Impact

  • Impact

    Autism diagnosis in the Middle East is soaring, but care remains costly and uneven

  • Impact

    Adeline Pelage is using biscuits to tackle a larger challenge: Keeping Africa's agricultural value in Africa

  • Impact

    Salma Tammam's Reme-D is fixing a diagnostic gap that the global health industry ignored

News

  • News

    Space42 expands Earth observation network with three new satellites

  • News

    Dubai's DMCC Gaming Center expands to more than 150 gaming companies

  • News

    Oman signs $7.5 billion investment package to accelerate Duqm development

Co. Design

  • Co. Design

    This year’s FIFA World Cup is getting a new piece of equipment by Adidas

  • Co. Design

    Lego’s largest, most complex set ever is a must-have for architecture lovers

  • Co. Design

    The Walmart blueprint: CEO John Furner’s first interview in the top job

Work Life

  • Work Life

    AI is eliminating entry-level jobs. Education needs to fill the gap

  • Work Life

    How to showcase your expertise as a strategist, coach, or consultant

  • Work Life

    This startup is trying to make peace between AI companies and creatives

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Latest Stories

Space42 expands Earth observation network with three new satellites

The UAE-based SpaceTech company expands its AI-powered Earth observation network with three newly operational satellites.

DMCC Gaming Center surpasses 150 companies as Dubai expands gaming ambitions

Dubai’s DMCC Gaming Center expands to more than 150 gaming companies

The center supports gaming companies looking to launch and scale from Dubai, with access to investors and industry partners.

Oman signs $7.5 billion investment package to accelerate Duqm development

The agreements span green hydrogen, advanced manufacturing, energy, tourism and logistics projects.

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