Brands That Matter 2025 – Frequently Asked Questions

What is ‘Brands That Matter’ and how is it different from Fast Company Middle East’s existing awards?

Fast Company Middle East has been recognizing exceptional achievements through various awards and summits.

The Most Innovative Companies award celebrates organizations that are transforming industries and society with paradigm-shifting products, insights, or services. The Most Creative People in Business award honors individuals across sectors who have led their fields forward in new, impactful ways. The Innovation by Design Summit addresses some of the world’s most challenging issues through design solutions. The Best Workplaces for Women award recognizes companies that foster cultures of innovation, encouraging employees to explore, discover, and invent.

Fast Company Middle East’s Brands That Matter spotlights brands that redefine the relationship between business and culture through strategic creativity, forging an emotional connection with their audience.

Applications for the Brands That Matter program are now open. 

Have any questions or concerns? Email us at mir@fastcompanyme.com

Why enter?

Brands sit at the intersection of business and culture, a dynamic Fast Company Middle East has long chronicled, exploring how each influences the other.

With Brands That Matter, we aim to honor those who not only know why they exist but can creatively and effectively communicate that purpose to their audience. Clarity of purpose and the impact of its communication are key to any brand’s ability to tap into and influence culture.

We’re looking for brands to share how they define success over the past year, how they’ve managed to build and maintain it, how their work intersects with business and culture, and how they’re crafting relationships with fans and customers to forge a better future. Does this sound like you?

Brand Exposure – Be seen and evaluated by Fast Company editors and reporters.

Recognition – Speaking opportunities at Fast Company Middle East events and exclusive invitations to influencer-only events.

Exclusivity – Gain entry into this bold community of creative thinkers and professionals.

Applications for the Brands That Matter program are now open.

Have any questions or concerns? Email us at mir@fastcompanyme.com

When will the finalists be announced?

The finalists will be announced on May 29th, 2025.

Have any questions or concerns? Email us at mir@fastcompanyme.com