The most innovative company in advertising of 2022
This year's most innovative company stands out for transcending the cliches and producing exceptional work.
Explore the Fast Company Middle East’s Most Innovative Companies 2022 list; 42 organizations are reshaping their businesses and industries. We’ve selected the companies making the most significant impact with their initiatives across 25 categories, including the most innovative retail, emerging tech, and energy companies.
Post-pandemic, while the basic tenets of advertising remain the same, digital innovations have opened more channels than ever, with creativity and technology coming together effectively. This year the most innovative company in advertising, among the multiple nominations we’ve received, stands out because it transcended the cliches and produced exceptional work that got attention.
For re-engineering brand experiences
To help brands take customer engagement to the next level, TBWA\RAAD launched NEXT, disrupting the traditional approaches to customer experience. Continuously disrupting the conventions of communications, the ad agency has been bringing novel ways to map untapped demand streams, unlocking new growth opportunities for clients by merging AI and human intelligence.