Explore the Fast Company Middle East’s Most Innovative Companies 2023 list; featuring 42 winning entries reshaping businesses and industries. We’ve selected the companies making the most significant impact with their initiatives across 23 categories, including the most innovative services, sustainability & cleantech and retail companies.

By pushing the boundaries of reality, this organization is redefining experiences for industries such as beauty, gaming, and entertainment. This, in turn, elevates user engagement and reshapes how we learn, communicate, and entertain, ushering in an era of possibilities.

L’Oréal Middle East 

For betting on tech to raise consumers’ self-awareness

L’Oréal Middle East employs AR/VR to provide consumers with a personalized and immersive journey. This year, it partnered with Snapchat to provide consumers with an interactive hair diagnosis journey, guiding them to tailored scalp care routines and creating an immersive educational virtual space that not only deepened consumers’ understanding of their scalp health and showcased the role of technology in elevating brand relevance and engagement within the beauty industry. Over the past two years, L’Oréal Middle East has consistently demonstrated its innovative appeal through collaborations with TikTok to set industry benchmarks, resulting in heightened brand awareness and market share.