Explore the Fast Company Middle East’s Most Innovative Companies 2024 list, featuring 55 winning entries reshaping businesses and industries. We’ve selected the companies making the most significant impact with their initiatives across 27 categories, including the most innovative design, sustainability and cleantech, manufacturing, real estate, and retail companies.

Dining is evolving from a simple meal to a tech-infused experience. From farm-to-table sustainability to AI-driven menus, the future of eating is about convenience, innovation, and conscious choices. The next big flavor? It’s all about what’s fresh, smart, and sustainable.

Maristo Hospitality

For smarter and eco-friendly service

Sisi’s Eatery expanded into Saudi Arabia in the past year, while Popeyes opened four new locations. Innovation included AI-driven marketing, automation, and data-driven personalization, enhancing customer experience. The brand’s approach includes market-leading food innovation with a dedicated recipe development facility. Sustainability efforts include transitioning 95% of packaging to eco-friendly alternatives and promoting biodegradable and recyclable materials. These changes reduced costs, improved efficiency, and increased customer loyalty while supporting environmental and social responsibility.