Explore the Fast Company Middle East’s Most Innovative Companies 2024 list, featuring 55 winning entries reshaping businesses and industries. We’ve selected the companies making the most significant impact with their initiatives across 27 categories, including the most innovative design, sustainability and cleantech, manufacturing, real estate, and retail companies.

Adtech and Martech are propelling the marketing industry into a new era of precision and personalization. With AI as the driving force, brands can now harness the power of data to deliver hyper-targeted campaigns that resonate with every individual. From programmatic advertising to customer journey mapping, these technologies are redefining the rules of engagement.

Bureau Béatrice

For sustainable, high-impact brand experiences

Bureau Béatrice brings stories to life through virtual and augmented reality and digital content. Over the past year, they redefined architectural spaces with a projection mapping experience. For example, it transformed a 29,000-square-meter area for the grand opening of One&Only One Za’abeel in Dubai, attracting global attention and generating over 2 billion press impressions within a week. Committed to sustainability, they use projection mapping to reduce permanent materials and waste, creating high-impact, low-footprint events.

Hearts & Science

For unlocking data insights to add more value to businesses

Hearts & Science focuses on solving the challenge of disconnected data by developing a Customer Data Platform that unifies and harmonizes data across multiple touchpoints. The goal was to provide clients with a single customer identity that spans digital and offline interactions, offering a complete view of the customer journey. This approach enables the generation of targeted audience segments, optimization of media campaigns, and improved marketing efficiency, redefining how data can be leveraged to drive measurable marketing results.