The 2 most innovative companies in consumer goods of 2022

In this category, the winning companies are transforming products and packaging them.

The 2 most innovative companies in consumer goods of 2022
[Source photo: Fast Company Middle East]

Explore the Fast Company Middle East’s Most Innovative Companies 2022 list; 42 organizations are reshaping their businesses and industries. We’ve selected the companies making the most significant impact with their initiatives across 25 categories, including the most innovative retail, emerging tech, and energy companies.

In Consumer Goods category, we recognize companies refining and improving their goods, keeping them fresh, using cutting-edge technology to respond to consumer demands. In this category, you’ll find companies supporting local produce and transforming products and packaging.


For keeping products fresh

The UAE-based Barakat Group is now developing new products in the health and wellness space, sourcing local produce — its fresh juice shots have natural immunity-boosting natural ingredients. The company scouts for the finest products through its global sourcing network, pioneered cold chain management in the UAE and is adapting best practices to preserve the freshness from farm to table. Barakat has switched to 99.9% biodegradable packaging across the entire range of juices. 


For reinventing packaging

Food and beverage giant PepsiCo has been combining innovation and adapting to evolving consumer needs. It has a broad portfolio of brands and products with compostable packaging across key markets in the Middle East, collaborating with multiple partners in the region to build a more sustainable food system. PepsiCo launched a recyclable Aquafina Can in the UAE to reinvent water packaging and reduce packaging waste in landfills. The launch of Aquafina water stations saved over 500.000 plastic bottles at Expo 2020 Dubai, thus encouraging a culture of refill and reuse.

Most Innovative Companies 2023