The 2 most innovative companies in ecommerce of 2022

The winners in this category found ways to benefit local communities, disrupting business models and forming new customer experiences.

The 2 most innovative companies in ecommerce of 2022
[Source photo: Fast Company Middle East]

Explore the Fast Company Middle East’s Most Innovative Companies 2022 list; 42 organizations are reshaping their businesses and industries. We’ve selected the companies making the most significant impact with their initiatives across 25 categories, including the most innovative retail, emerging tech, and energy companies.

Shopping online has become more exciting. There is a sudden abundance of ecommerce brands in the Middle East that are reinventing and driving strong demand for food delivery and other consumer products; they are becoming the key growth engine for retail. The winners in this category are disrupting business models and forming new customer experiences.


For connecting micro entrepreneurs

In the first quarter of 2022, the online retailer launched a quick-commerce service in Dubai, Riyadh, and Cairo. Its newly launched service delivers home and beauty products, toys and groceries to customers in as little as 15 minutes. The Mahali initiative by Noon has embraced local Emirati and Saudi micro-entrepreneurs, providing them with assistance and support to build their enterprises online. Its food delivery service, noon Food, offers local food and beverage providers viable means to engage with their customers online at low commission rates along with their logistics and fulfillment network. 


For disrupting quick-commerce

Egypt’s ecommerce startup Rabbit disrupted the instant retail market with quick delivery in under 20 minutes. After a year of operation, it has a record of delivering orders with a success rate of 94%, keeping with the 20 minutes promise. Through innovative AI-powered tech, Rabbit has successfully automated its micro fulfillment system to ensure order preparation in under 60 seconds. 

Most Innovative Companies 2023