The 2 most innovative companies in entertainment of 2022

This year's most innovative entertainment companies revamped with quality creative content, and immersive user experience.

The 2 most innovative companies in entertainment of 2022
[Source photo: Fast Company Middle East]
THE MOST INNOVATIVE COMPANIES - MIDDLE EAST

Explore the Fast Company Middle East’s Most Innovative Companies 2022 list; 42 organizations are reshaping their businesses and industries. We’ve selected the companies making the most significant impact with their initiatives across 25 categories, including the most innovative retail, emerging tech, and energy companies.

Entertainment continues to be upended by new ideas. In 2022, companies are remaking entertainment, finding dynamic ways to amplify, expand and connect with communities, and elevating in ways that have a lasting impact as creation and consumption continue to shift rapidly. This year’s most innovative entertainment companies revamped with better features, quality creative content, and immersive user experience. 

OSN+

For offering immersive entertainment

The Dubai-based entertainment streaming service OSN+ was revamped with better features and quality content, new functionalities,  immersive user experience, enhanced navigation, and responsive browsing behavior. The platform also disrupted the media landscape by steering away from a traditional cinema setting, looking at creative spaces when organizing a screening. For the House of the Dragon release, the platform developed AR invitations that created a buzz. 

TIKTOK

For placing power in the hands of the masses

The platform has put a studio in every content creator’s pocket. The video-sharing app has launched an AR tool that makes creating, publishing, and sharing high-quality augmented effects easy. It offers learning resources, intuitive design, and development technologies that drive real-world impact for businesses of all sizes. Its latest initiative, Branded Mission, is a solution that lets brands effortlessly tap into the creative power of TikTok communities and co-create authentic branded content that resonates with users.

Most Innovative Companies 2022

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