The 2 most innovative companies in media of 2022
This year's most innovative media companies developed new ways of reaching out to their audiences.
Explore the Fast Company Middle East’s Most Innovative Companies 2022 list; 42 organizations are reshaping their businesses and industries. We’ve selected the companies making the most significant impact with their initiatives across 25 categories, including the most innovative retail, emerging tech, and energy companies.
Media companies are pioneering new ways of delivering news and entertainment in fresh, curated ways at a time when traditional models are greatly strained. This year’s most innovative media companies built multiple new digital platforms, developed new ways of reaching out to their audiences, and launched vertical live-streaming formats based on artificial intelligence.
For launching vertical streaming
Asharq News offers continuous insights into the people, events, organizations, and ideas that impact the MENA region and international markets through a dedicated television channel and multiple digital platforms. While Asharq Business with Bloomberg targets the business community and key opinion leaders by providing global economic, financial, and corporate information, it has achieved a leap in delivering news content across multiple platforms with the launch of a mobile vertical live streaming format based on artificial intelligence.
For adapting to changing world
Augustus Media built the first-of-its-kind immersive digital media studio in Dubai Production City, equipped with a VR room. The Pixellot camera technology has allowed them to live-stream sporting venues across the UAE. Augustus Media has also developed a mobile app for Lovin and Srnashi TV brands, and moved towards complete digitalization by focusing on podcasts, live shows, OTT streaming app, and vertical format videos on Snapchat and TikTok.