TikTok

The platform has put a studio in every content creator's pocket. The video-sharing app has launched Effect House, an AR tool that makes creating, publishing, and sharing high-quality augmented effects easy, allowing anyone to build Community Effects for the platform.

THE MOST INNOVATIVE COMPANIES - MIDDLE EAST
ABOUT THE AUTHOR

Karrishma Modhy is the Managing Editor at Fast Company Middle East. She enjoys all things tech and business and is fascinated with space travel. In her spare time, she's hooked to 90s retro music and enjoys video games. Previously, she was the Managing Editor at Mashable Middle East & India. More

Most Innovative Companies 2022

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