With the influencer and content creator market rising in the Middle East and North Africa (MENA) region, which is estimated to be worth more than $1 billion, governments and companies have been aiming to provide a more seamless experience between creators and brands. 

With that, a German technology firm, Mitgo Group, has launched a platform to connect creators of the region with brands and host 1 to 3 million users within two years.

The company will offer services to offline and online brands, malls, event planners, online marketplaces, sellers, and emerging artists.

Archie Rudyuk, Takefluence CEO, said that MENA’s creators and brands foster an exciting opportunity for the platform.

“We already witnessed a surge of interest in Takefluence from creators and local brands. They sign up for an annual partnership, launch their ambassador programs with us, and start getting first results,” he added.

The platform will help content creators connect with brands and earn from ad campaigns that promote shopping discounts. It will provide content creators a process that includes distributing promotional codes, engagement in brand campaigns, and access to fast withdrawal methods.

Takefluence has already formed partnerships with more than 150 brands, including Noon, Namshi, YallaHub, Truegamers, Lifemost, ToysBrand, Geardoor, and GetOutfit.