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For GCC travelers seeking convenience, luxury, and privacy, Emirates’ on-demand regional charter service is here. The aviation company will start with short-haul trips in GCC countries with flights in Dubai departing from Al Maktoum International Airport.

Operated by a Phenom 100 twin-engine plane, the Emirates private jet will allow passengers to fly within the Emirates Airline network. This includes quick trips to Saudi Arabia, Bahrain, Kuwait, and Oman and flights internally in the UAE.

For up to four guests, it is designed for travelers seeking luxury and flexibility. The airline has a dedicated representative to support the airport journey. If the terminal has a VIP lounge, guests will be escorted from arrival to a VIP clearance at customs and immigration by private service terminal partners.

The launch of the charter service follows the company’s strategy to boost customer experience. Emirates launched its city check-in and travel store in the Dubai International Financial Centre in April this year. It allows customers to seamlessly book travel, check in, drop luggage, and shop for travel essentials, and ideally, save time at the airport.

The global private jet market is projected to reach $39.84 billion in 2025 from an estimated $25/87 billion in 2021, with the GCC region representing a major part of that growth, according to data from Wingx.