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Saudi Arabia to build a new luxury mountain tourism destination

The masterplan laid out by the Crown Prince will contribute more than $7.7 billion to the kingdom’s GDP.

Saudi Arabia to build a new luxury mountain tourism destination
[Source photo: Soudah Peaks | Anvita Gupta/Fast Company Middle East]

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Luxury mountain tourism is finding its way to Saudi Arabia by establishing a new project by Crown Prince Mohammed Bin Salman, who announced the masterplan to develop the project in the mountainous region of Soudah. 

Named Soudah Peaks, the tourist destination will be set 3,015 meters above sea level on the kingdom’s highest peak, extending from Souda to parts of Rijal Almaa. 

As a part of the Public Investment Fund’s (PIF) efforts to diversify the economy through various industries and the Vision 2030 goals, Soudah Peaks will work towards blending luxury mountain tourism with the preservation of the natural environment, as well as the cultural and heritage richness said the Crown Prince. The project involves utilizing less than 1% of the land for building to preserve nature.

“Soudah Peaks will be a significant addition to the tourism sector in Saudi Arabia and place the kingdom on the global tourism map whilst highlighting and celebrating the country’s rich culture and heritage. Visitors will have the opportunity to discover the beauty of Soudah Peaks, explore its rich culture and heritage, and experience the authentic hospitality of the local community. Soudah Peaks will offer unforgettable experiences amidst lush greenery above the clouds,” said the Crown Prince, who is also the Chairman of Soudah Development’s Board of Directors.

By the year 2033, Soudah Peaks looks to offer its services to over two million visitors and will house six development zones, each providing facilities including hotels, luxury mountain resorts, residential chalets, villas, premium mansion sites, entertainment, and commercial attractions, as well as outdoor attractions dedicated to sports, adventure, wellness, and culture.

The development will see 2,700 hospitality keys, 1,336 residential units, and 80,000 square meters of commercial space.

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