Now accepting applications for Fast Company Middle East’s Most Innovative Companies. Click here to apply.

Emerging technologies such as artificial intelligence, augmented reality, virtual reality, blockchain, and more are constantly reshaping the aviation industry.

Seeking to be at the forefront of technological advancements, Emirates Group has unveiled its Innovation Majlis to offer the latest aviation technology.

From products powered by artificial intelligence and virtual reality to 3D exhibits poised to impact the future of aviation, the majlis will showcase the latest in robotics, hyper-reality, holograms, 3D printers, and other advanced technologies.

H.H. Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive of the Emirates Group, unveiled the center.

“The Innovation Majlis, with its latest tools and tech, is designed to empower our employees to explore new horizons, discover innovative solutions, and drive the future of the aviation industry,” Sheikh Ahmed said. “It will bring our partners, top tech companies, and entities together in one space to address key challenges affecting our industry today.”

In its initial phase, the majlis has an impressive line-up for display, including an autonomous mobile manipulator by Dubai Future Labs for ordering deliveries, AI-powered glasses for augmented reality experiences to enable people to interact virtually with other products and services, and haptic gloves for XR interactions to enhance touch interaction in virtual reality.

Other exhibits include a 3D holographic display with generative AI functions, automatic wireless charging, advanced water filtration, and optimized video-conferencing.

According to its release, it will serve as the “social space to co-create proofs-of-concept that will benefit customers, communities, and the aviation industry.” It also aims to be a center of partnerships for industry leaders and universities, sustainable initiatives, and other alternate energies.

In May, the aviation giant committed $200 million to finance research and development initiatives to alleviate the environmental impact of fossil fuels in commercial aviation.

The company also launched Sara, the world’s first-ever check-in robot assistant, to add a faster and seamless travel experience. It also started phasing out paper boarding passes for passengers departing from Dubai airport to enhance its sustainability drive and digital-first strategy.