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UAE startup launches specialized Web 3.0 and metaverse solutions

The startup focuses on digital health, digital economy, and sustainability.

UAE startup launches specialized Web 3.0 and metaverse solutions
[Source photo: Anvita Gupta/Fast Company Middle East]

The metaverse, where users undertake secure, verified digital transactions and use cryptocurrencies for payments through Web 3.0 applications, is thought to be the next step in developing the internet. To accelerate the government agencies’ and organizations’ digital transformation, UAE startup MetaEssence has launched specialized G2B2C (government to business to consumer) utility-based Web 3.0 and metaverse solutions. 

Digital health, digital economy, and sustainability are the three key business categories that the startup focuses on.

“Our vision is to enable a simplified, secure, and reliable access to a wide range of Web 3.0 and metaverse solutions where our customers find synergies between their services and securely execute transactions with a business value add,” said Fatma ElSafty, founder and CEO of MetaEssence.

“All our products are blockchain agnostic, and we are very keen on building long-term partnerships through a well-established transaction-based model,” ElSafty added.

With the help of smart contracts, MetaEssence’s solutions for medical tourism and digital health will improve the patient experience by giving people secure access to high-quality healthcare providers anywhere in the globe.

Patients can recreate their experience using the metaverse and mixed reality, and the system will eliminate numerous touchpoints thanks to the favorable environment for smart contracts between patients, providers, and payers.

According to ElSafty, MetaEssence intends to introduce its “MetaEssence Heroes Program” this year. This program will make use of the MetaEssence Superheroes group consisting of professionals in Web3, NFTs, crypto risks, legislation, data security, blockchain, mixed reality, and the metaverse.

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