• | 11:00 am

Will sharing ad revenues retain Twitter users? UAE and KSA creators will soon get a share

The move is a further indication of the company’s strategy to entice the creator economy.

Will sharing ad revenues retain Twitter users? UAE and KSA creators will soon get a share
[Source photo: Anvita Gupta/Fast Company Middle East]

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In February, Elon Musk announced that Twitter would begin sharing advertising revenue with creators on the platform.

The catch? Users must sign up for Twitter Blue or Verified Organizations and have at least 15 million impressions on their posts within the last three months.

Some MENA countries can soon avail of this feature as Twitter announced that ad revenue sharing would be available for creators in the UAE, Saudi Arabia, Qatar, Oman, Kuwait, Bahrain, Morocco, and Jordan.

Other countries on the list include the UK, the US, Sri Lanka, Singapore, India, Bangladesh, the Philippines, and more.

“You’ll soon also be paid for ads appearing when others view your profile page, approximately doubling payouts,” said Musk.

Evan Jones, product manager at Twitter, said, “We’re making it possible for all eligible creators to get out for posting.”

Earlier in July, Musk revealed that Twitter’s cash flow remains negative because of a nearly 50% drop in advertising revenue and a heavy debt load.

Musk had previously announced in March that the company could reach cash flow positive by June. “Need to reach positive cash flow before we have the luxury of anything else,” Musk said.

The move further indicates the company’s strategy to retain its user base and entice the creator economy. Ad revenue-sharing has become customary in social media platforms – for instance; YouTube pays its creator partner 55% of ad revenue for regular videos and 45% for YouTube shorts.

Rival app Threads has recorded over 100 million sign-ups in five days of its launch, giving more options for content creators.

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