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Here are the top influential creators in the Middle East you need to know

We have compiled a who’s who of mainstream influencing to give you a glimpse into some interesting content they create

[Source photo: Anvita Gupta/Fast Company Middle East]

Are you looking to get daily inspiration? Or fashion advice? There’s a wide range of content for anyone’s preferences on social media. 

These influencers let followers see unique aspects of their lives and their twist on niche content. Many have a signature style to their posts and retain authenticity, meaning they remain engaged with their audience.

In this new bare-all era, being authentic – or at least appearing so – is vital.

We have compiled the top accounts – they are who’s who of mainstream influencing – that can give you a glimpse into the interesting content. Self-improving activities dominate – healthy eating, fitness, make-up and fashion.

And, we think, many have the potential to broaden their career beyond the transient limits of a social media platform. 

Basil Alhadi 

Basil Alhadi has made a name for himself while also managing a 101k network on Instagram. This engineering student-turned-musical sensation, popularly known as DJ Karrouhat, was unafraid to find his place within the Arab soundscape. His music is loved for its focus on traditional Arabic styles and its mix with reggae. Likewise, his fashion statements are a hit with his audience. On his account, you can find his uniquely curated outfits and occasional glimpses of his DJ experiences. 

Huda Kattan 

The icon, make-up artist, beauty blogger, and entrepreneur Huda Kattan is behind one of the world’s most successful brands, Huda Beauty, Wishful Skin, and Kayali. An influencer who claims to have never spent money on advertising, Kattan now has about 2.8 million Instagram followers who can glimpse her professional artistry as she shares make-up tips, tricks, and tutorials. This self-made woman is one of Dubai’s major success stories and inspires aspiring entrepreneurs. 

Jessica Kahawaty

Jessica Kahawaty is a Lebanese-Australian model who shares her fashion style and humanitarian work on Instagram. The model launched her first food venture, Mama Rita, with her mother, focusing on healthy, home-cooked food, which she routinely shares on social media. With 1.3 million Insta followers, her success shows that anything is possible if you work hard enough to bring value to those around you.

Joelle Mardinian

Joelle Mardinian is one of the largest lifestyle and beauty content creators on the Internet and has a whopping 21.5 million followers on her Instagram alone. The Lebanese TV show host, make-up artist, and entrepreneur holds a powerful spot amongst the top social media influencers. She shares luxe lifestyle and fashion looks and tips — for those looking to get a taste of the “good life” and want to get inspired, she’s the perfect influencer to follow. Her businesses include Eyecandy, Joelle Paris, Clinica Joelle, Maison De Joelle, and her most recent baby care brand, DabDub. She motivates and inspires today’s youth.

Mariam George

With a whopping 2.5 million followers on TikTok and 348k on Instagram, Mariam George, a model and entrepreneur, creates comedy skits and fashion videos. She also runs a modeling agency to help women tackle the ever-daunting requirement of creating effortlessly beautiful looks by redefining beauty standards. This 23-year-old influencer exudes confidence, one quality that helped her skillfully create a network that is a force to be reckoned with.

Njoud Al Shammari

Njoud Al Shammari, the first female Saudi influencer to break 1 million subscribers on YouTube, has made a name for herself with a range of content — from comedic tutorials to make-up tips. Her Ramadan recipes are a hit with her followers – easy to make, aesthetically pleasing and sure to impress anyone – placing her in the top bracket of female creators in Saudi Arabia. 

Noor Stars

With over 20 million subscribers on YouTube, Noor Stars has become a social media phenomenon, offering a combination of content — from vlogs and comedy skits to beauty videos — and has worked with major brands. This Iraqi influencer puts forward the image of the modern woman who can succeed in all aspects of life.

Raha Moharrak

It’s not hard to see why Raha Moharrak is a great role model to follow. With almost 100k Instagram followers, she is more than just a travel blogger, although her audience is in awe of her adventures and the scenic images of her latest travels. This graphic designer by trade and world nomad by passion is the first and youngest Saudi woman to have climbed Mount Everest. She went on to climb eight more fabled summits. She is also a good surfer. Her achievements made her an ambassador for famous brands like Burberry and Tag Heuer – becoming the first Arab female to represent the Swiss watch manufacturer.

Salama Mohamad

With 1.5 million followers on Instagram and another 5.3 million on TikTok, entrepreneur Salama Mohamad is most famous for building the clean and inclusive skincare brand Peacefull. On TikTok, she shares entertaining comedy skits with her husband, Khalid Al Ameri, and on Instagram, she shares lifestyle and fashion content, mindful tips, and more of her entrepreneurial efforts. She is breaking barriers as an influencer as she continues to create her original content.

Zeynab El-Helw

With years of experience in the fashion industry and amazing fashion sense, Zeynab El-Helw’s content ranges from fashion to interior design. She also has a sustainable and ethical clothing line, Reborn. Her success has put her on several major magazine covers and is a source of inspiration for people around the region and beyond. 

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