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HP unveils AI-powered PCs, security upgrades, and gaming tech at Amplify Conference 2025
HP’s conference showcased AI-driven innovation, cybersecurity advancements, and gaming tech shaping the future of work.
HP’s 2025 Amplify Conference, held in Nashville from March 17–19, brought together industry leaders to discuss how artificial intelligence is shaping the future of work. Under the theme Driving the Future Together, the event explored AI’s growing impact on workplace dynamics, employee engagement, customer experience, and overall business performance.
Keynote speakers included HP President and CEO Enrique Lores, AMD Chair and CEO Dr. Lisa Su, Deloitte US CIO Irfan Saif, Intel Interim Co-CEO and Intel Products CEO Michelle Johnston Holthaus, and NVIDIA Founder and CEO Jensen Huang. They addressed key trends and challenges shaping the tech industry.
In a 40,000-square-foot exhibit space, HP showcased more than 80 innovations, including AI-powered printing solutions for small and medium-sized businesses (SMBs), enhancements to its Workforce Experience Platform, and a refreshed PC portfolio where AI integration takes center stage.
INTRODUCING NEW PCS
HP | OmniBook 7 Flip 16
Among the key announcements, HP introduced updates to its EliteBook 8 Series, enhancing AI-powered capabilities such as improved power efficiency and accelerated AI-driven image generation. The EliteDesk 8 Series brought AI functionality to HP’s desktop lineup, prioritizing quantum-resistant security and energy efficiency. Meanwhile, the EliteStudio 8 AiO G1i showcased integrated KVM functionality, providing greater flexibility for diverse workspace configurations.
HP also expanded its OmniBook series to cater to a wider range of users. The X Series is designed for creators, the 7 Series targets power users, and the 5 Series serves general users. These devices will be available with Intel Ultra or AMD Ryzen processors, with select models qualifying as Copilot+ PCs, offering productivity-focused features optimized for Windows 11.
AI INNOVATIONS
HP Z2 Desktop
HP has introduced new workstation and AI solutions designed to enhance professional workflows. Among the latest releases are the ZBook Ultra G1a and Z2 Mini G1a workstations, along with the HP ZGX Nano AI Station G1n, which is built on NVIDIA DGX Spark for local AI development.
The company also announced plans to expand its AI Station lineup and integrate NVIDIA RTX PRO with Blackwell GPUs across its workstation range. Additionally, new models like the ZBook Fury G1i and Z2 Tower G1i feature upgraded performance and advanced thermal designs to meet the demands of high-performance users.
On the software front, HP introduced new tools to enhance its AI PC ecosystem, including HP AI Companion for offline file analysis and HP Go, a service designed for network switching. Additionally, Poly Camera Pro will bring AI-powered video conferencing features such as background editing and multi-camera support.
HP also announced AI-driven security and efficiency upgrades for its printing and document management solutions. New SMB-focused features include document summarization and on-device redaction for improved workflow management. The HP LaserJet Enterprise 8000 Series now offers quantum-resistant security, while the Latex R530 Printer supports both rigid and flexible media, catering to diverse printing needs.
Lastly, HP has enhanced its Workforce Experience Platform with new features designed to improve workplace productivity and IT management. Key additions include AI Sentiment Analysis to monitor employee satisfaction, Fleet Explorer for real-time data queries using natural language processing, and Vyopta integration to evaluate the performance of collaboration tools.
The update also introduces pre-built dashboards, alerts, and automation scripts, enabling IT teams to streamline workflows and enhance operational efficiency.
NEW GAMING TECH
HP | OMEN 17 Shadow Black Front
The conference also marked the debut of new gaming hardware and software under the OMEN and HyperX brands. The OMEN 16 Slim and OMEN Transcend 14 Gaming Laptops deliver high-performance capabilities in portable designs, featuring Intel Core Ultra processors and NVIDIA GeForce RTX GPUs. Meanwhile, OMEN AI, integrated into OMEN Gaming Hub, offers personalized system and game setting recommendations. The HyperX Cloud III S Wireless Gaming Headset enhances the gaming experience with extended battery life and customizable audio options.
CYBERSECURITY THREATS
Alongside its product announcements, HP released a cybersecurity report highlighting a surge in attacks exploiting users’ increasing tolerance for multi-step authentication, such as fake CAPTCHA tests. The HP Threat Insights Report exposes campaigns where deceptive authentication challenges were used to deliver malware, including the Lumma Stealer and XenoRAT remote access trojans.
“A common thread across these campaigns is the use of obfuscation and anti-analysis techniques to slow down investigations,” said Patrick Schläpfer, Principal Threat Researcher in the HP Security Lab.
The report also reveals that attackers are using SVG smuggling—embedding malicious JavaScript in image files—and obfuscated Python scripts to deploy remote access trojans (RATs) and info stealers, exploiting Python’s growing adoption.
Additionally, the report found that at least 11% of email threats bypassed email gateway scanners, with executables (43%) being the most common malware delivery method, followed by archive files (32%).
Meanwhile, HP Wolf Security, which isolates threats within secure containers, reported that its customers have safely interacted with over 65 billion email attachments, web pages, and downloaded files without any recorded breaches.
“Multi-step authentication is now the norm, which is increasing our ‘click tolerance,'” said Dr. Ian Pratt, Global Head of Security for Personal Systems at HP Inc. “To combat increasingly unpredictable threats, organizations should focus on shrinking their attack surface by isolating risky actions – such as clicking on things that could harm them. That way, they don’t need to predict the next attack; they’re already protected.”
FORGING PARTNERSHIPS
HP Amplify Conference 2025
HP has also announced updates to its Amplify partner program, introducing new benefits to support partners in the evolving workplace.
Key enhancements include the launch of the Amplify SuperPower Booster, a revised compensation structure that rewards sales across HP’s entire product portfolio. Building on the existing “More for More” benefit, this initiative aims to incentivize partners to offer comprehensive technology solutions.
Additionally, HP is expanding its Amplify AI program, equipping partners with new resources, use cases, and training modules, including a specialized “MasterClass” in collaboration with NVIDIA.
The company also reported that its HP Amplify Impact sustainability program has exceeded its 2025 enrollment targets, reflecting strong partner commitment to sustainability initiatives.
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