Fast Company Middle East unveils the Brands That Matter 2025 list, celebrating 20 winners across 13 categories. These brands are making a real difference, combining purpose with performance to create lasting impact. From sustainability and finance to retail and technology, they’re reshaping industries and championing values that matter most today.

Design is no longer just about aesthetics but more about identity, culture, innovation, and storytelling. In the Middle East, design has become a powerful tool to express local narratives globally. From architecture to product design and immersive spaces, brands are shaping the future through creativity, reflecting heritage and progress.

Doha Design District

For celebrating heritage through modern design

Msheireb Properties leads with purpose by integrating cultural heritage, sustainability, and advanced technology in Msheireb Downtown Doha, setting a global benchmark for smart urban design. In 2024, key achievements included a landmark MoU with Schneider Electric to boost smart city features like traffic management and predictive maintenance. The brand champions education and culture through partnerships with HBKU on digital citizenship research and immersive experiences with Metahug. Sustainable design shines through community spaces like Barahat Msheireb, the region’s largest open-air pedestrian square. Msheireb fosters community engagement with cultural events, seminars, and family activities. The brand highlights its commitment to sustainability, social equity, and cultural preservation, reinventing urban living while honoring Qatar’s identity.