Fast Company Middle East unveils the Brands That Matter 2025 list, celebrating 20 winners across 13 categories. These brands are making a real difference, combining purpose with performance to create lasting impact. From sustainability and finance to retail and technology, they’re reshaping industries and championing values that matter most today.

The automotive and transportation industry in the Middle East is shifting gears, driven by sustainability goals, rapid electrification, and smart mobility solutions. As consumer preferences evolve and governments push for cleaner transport infrastructure, global and regional players invest in future-ready vehicles, innovative manufacturing, and purpose-led partnerships beyond traditional car ownership.

Kia

For redefining mobility with purpose

Kia is steering a purposeful transformation as a Sustainable Mobility Solutions Provider, aligning innovation with the diverse needs of the Middle East and Africa. Kia embeds sustainability across its operations, from design and manufacturing to customer service. It partners with organizations like The Waste Lab and The Ocean Cleanup to tackle environmental challenges and supports initiatives like the UAE’s Net Zero by 2050. By offering EVs at varied price points, including award-winning models like the EV3, Kia is making electric mobility more inclusive, driving immediate impact and long-term progress in the region.