Fast Company Middle East unveils the Brands That Matter 2025 list, celebrating 20 winners across 13 categories. These brands are making a real difference, combining purpose with performance to create lasting impact. From sustainability and finance to retail and technology, they’re reshaping industries and championing values that matter most today.

Emerging technologies are reshaping industries by unlocking new possibilities at the intersection of innovation and strategic foresight. These advancements challenge conventional models, enabling businesses to anticipate shifts and capitalize on opportunities with agility. Brands in emerging tech are driving tangible change, redefining competitive advantage through rapid adaptation and forward-thinking application.

Bayt

For turning talent into opportunity

Bayt is accelerating hiring across the region with AI-powered tools and partnerships that support national employment goals and empower millions of job seekers.

Bayt continues to support job seekers and employers by integrating AI-driven tools with community initiatives. In 2024, it rolled out new generative AI features like Evalufy for video interviews, Tailor My CV for tailored resumes, and AI Job Posting, which now make up over 40% of listings and have helped speed up hiring processes. Beyond technology, Bayt has partnered with the UAE’s Ru’ya and Saudi Arabia’s MCIT to support national employment priorities, including Emiratization and building tech talent. Through its other platforms, it covers multiple sectors, while offering career support through CV clinics, webinars, and job fairs that reach millions.