Fast Company Middle East unveils the Brands That Matter 2025 list, celebrating 20 winners across 13 categories. These brands are making a real difference, combining purpose with performance to create lasting impact. From sustainability and finance to retail and technology, they’re reshaping industries and championing values that matter most today.

In an era where content travels faster than context, the brands in this industry are navigating shifting audience behaviors, algorithm-driven visibility, and the demand for authenticity. Innovation in storytelling, data, and distribution is transforming how media informs, entertains, and builds trust. 

Starzplay

For smarter streaming that connects and captivates

Starting as a UAE startup, Starzplay has become MENA’s top streaming platform, blending AI-driven personalization with smart regional growth and a broad content mix. Over the past year, its AI recommendation engine boosted user engagement and cut churn, while new offerings like live sports and Arabic-dubbed shows broadened its appeal.. At the core of Starzplay’s success is its proprietary AI, which lifted viewership by 39%, alongside flexible pricing models that keep streaming affordable. Starzplay also builds community through tailored content and strong ties with telecom and media partners. By championing local productions, which drove a 67% increase in viewership, it’s delivering premium entertainment and fueling cultural connection and digital inclusion across the region.