Telecom is the backbone of the digital economy, powering connectivity, innovation, and inclusion across industries and geographies. As demand for faster, more reliable communication grows, brands in this sector are expanding their role from infrastructure provider to enabler of transformation. With the rise of 5G, edge computing, and integrated digital services, telecom companies are reimagining their business models to deliver more than access. They are shaping how people live, work, and interact in a world where connectivity is no longer optional but essential.

Virgin Mobile UAE

For those who demand more from mobile

Virgin Mobile UAE puts people at the center of its approach. Its goal to Make Mobile Better is reflected in user-friendly technology. Over the past year, the brand increased its Net Promoter Score (NPS) by five points, supported by campaigns like SuperFans and app-based innovations such as UAE PASS integration for easier eSIM onboarding. Internally, it promotes inclusion and empowerment, with an employee NPS of 80. Virgin Mobile is advancing efforts through eSIM adoption and electric delivery on the sustainability front. By emphasizing social equity and cultural relevance and highlighting real customer stories, the brand continues to grow.