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Sonia Carpentier, Piaget’s Brand Director, on how she landed her dream job
Sonia Benjelloun Carpentier began her career in the beauty industry before diving into her passion for craftsmanship. Her desire to work in hard luxury helped her take on a new path. Since then she has worked at De Beers Jewellery, Cartier and Bvlgari. Currently, she is the Brand Director at Piaget for Middle East, India and Africa. In an exclusive chat for Fast Company Middle East's “How I Got Here” series, she shares her journey.
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