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How AlUla preserves the past with innovative practices

AlUla is redefining innovation by blending ancient heritage with modern sustainability practices. It is preserving its rich history and archaeological sites while integrating technology to enhance the visitor experience. Melanie de Souza, Executive Director - Marketing at AlUla, tells us how ongoing initiatives, including ecological preservation efforts and renewable energy sources, make AlUla a model for future-proofing historical destinations worldwide.