Ferrari has unveiled the Ferrari Luce, its first fully electric production vehicle, marking a major milestone for the luxury sports car manufacturer as it expands its portfolio beyond traditional combustion-engine and hybrid models.

The vehicle was launched in Rome on May 25, a date chosen to coincide with the anniversary of Ferrari’s first racing victory in the Italian capital in 1947. The company described the debut as the beginning of a new chapter in its history, while remaining consistent with its long-term strategy of offering multiple powertrain technologies.

The Luce forms part of Ferrari’s multi-energy strategy, first outlined during its 2022 Capital Markets Day. The automaker said electrification is intended to complement, rather than replace, its combustion-engine and hybrid offerings, reflecting its commitment to technological neutrality.

Built on a dedicated electric platform, the Luce introduces several firsts for the Maranello-based manufacturer. It is Ferrari’s first fully electric model, the first powered by four electric motors, and the first to feature five seats. The vehicle also adopts a four-door configuration and an all-electric all-wheel-drive system, creating an entirely new category within Ferrari’s lineup.

Ferrari said the project resulted in more than 60 new patents, with major components including the electric motors, battery pack, and power electronics designed, engineered, and manufactured in-house at its Maranello facilities.

The vehicle was developed in partnership with LoveFrom, the creative collective founded by Sir Jony Ive and Marc Newson. Ferrari said the collaboration introduced a new design language that unifies the exterior, interior, and digital interface. The car is characterized by a large glasshouse structure, floating aerodynamic wings, and a minimalist cabin that combines physical controls with digital displays.

Powered by four independently controlled electric motors, the Luce produces up to 1,050 horsepower and accelerates from 0 to 100 kilometers per hour in 2.5 seconds. Ferrari said the vehicle reaches 200 km/h in 6.8 seconds, has a top speed of more than 310 km/h, and offers a driving range of more than 530 km.

The vehicle is equipped with a 122-kilowatt-hour battery operating on an 800-volt architecture and supports charging speeds of up to 350 kilowatts. Ferrari said the battery pack was developed and assembled entirely in-house and serves as an integral structural component of the vehicle.

Among the technologies introduced on the Luce are active suspension, four-wheel steering, torque vectoring, and a new Vehicle Control Unit that integrates powertrain and vehicle dynamics systems. According to Ferrari, the system updates vehicle parameters 200 times per second to optimize performance, efficiency, and handling.

The company has also sought to preserve the driver engagement traditionally associated with its sports cars through a range of new technologies. These include steering-wheel-mounted paddles that allow drivers to adjust power delivery and regenerative braking, as well as an in-house-developed sound system that amplifies authentic mechanical vibrations from the electric powertrain instead of generating synthetic engine noise.

Ferrari said the Luce is also its most comfortable production model to date, benefiting from extensive work on ride quality, noise reduction, and cabin refinement. The vehicle incorporates recycled aluminum throughout its structure, with the company estimating a reduction of around 70% in production-related carbon emissions across a significant portion of the vehicle’s weight.

The launch comes as luxury and performance car manufacturers worldwide accelerate their investments in electrification while seeking to preserve the characteristics that define their brands. Ferrari said the Luce is designed to expand its product range rather than replace existing models, creating what it describes as “an entirely new Ferrari” enabled by electric architecture.

The model will be covered by Ferrari’s seven-year maintenance program and an eight-year warranty for key electric powertrain components, including the battery and charging system.