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LUKE PLUNKETT

Co.Design

Video game giant EA Sports unveils its FIFA-less brand for FIFA soccer

After splitting with soccer’s governing body, EA’s ‘FIFA’ video game is now ‘EA Sports FC.’ Will a game by any other name have the same cultural power?

Video game giant EA Sports unveils its FIFA-less brand for FIFA soccer
Technology

Why FIFA will regret its decision to make its own video games

FIFA and video game publisher EA Sports broke up in May, spelling the end of their hit soccer-game collaboration. EA Sports, at least, will be fine.

Why FIFA will regret its decision to make its own video games

Impact

  • Impact

    Dubai turned loneliness into a business opportunity, and so far, it's working

  • Impact

    The MIC Effect: Where Fast Company Middle East's Most Innovative Companies of 2025 are now

  • Impact

    Built for disruption: Why GCC businesses are betting on execution over stability

News

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    Brookfield raises $2 billion for Middle East investment fund backed by PIF

  • News

    Aster Clinics UAE plans to expand network to more than 100 facilities by 2030

  • News

    Dubai partners with Julius Baer to attract global investors and family offices

Co. Design

  • Co. Design

    This anti-AI font was made with AI

  • Co. Design

    Google will now let you log in with a selfie

  • Co. Design

    This applicator claims to do away with the worst part of getting tattoos

Work Life

  • Work Life

    Warren Buffett is often asked what the ideal workplace is. His answer is the best career tip you’ll hear today

  • Work Life

    Senior-level women are struggling and CEOs should not ignore it

  • Work Life

    Should you take that promotion?

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Latest Stories
Brookfield raises $2bn for Middle East fund backed by Saudi PIF

Brookfield raises $2 billion for Middle East investment fund backed by PIF

The private equity fund will channel half of its investments into Saudi Arabia, targeting high-growth sectors including technology, healthcare, industrials and financial services.

Aster bets AED100 million on the future of neighbourhood healthcare in the UAE

Aster Clinics UAE plans to expand network to more than 100 facilities by 2030

The expansion reflects a broader shift towards community-based healthcare, preventive medicine, and digitally enabled care in the UAE.

Dubai partners with Julius Baer to attract global investors and family offices

Dubai partners with Julius Baer to attract global investors and family offices

The agreement aims to help international investors, entrepreneurs, family offices and private clients establish and expand their presence in Dubai.

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