Fast Company Middle East unveils the Brands That Matter 2025 list, celebrating 20 winners across 13 categories. These brands are making a real difference, combining purpose with performance to create lasting impact. From sustainability and finance to retail and technology, they’re reshaping industries and championing values that matter most today.

A family of brands is more than a portfolio. It is a carefully curated ecosystem where distinct identities coexist and amplify collective value. These brands leverage their unique strengths through strategic alignment and a shared vision while driving synergy across markets and consumer segments. This approach turns diversification into a coherent growth engine that fosters resilience and sustained relevance in a competitive landscape.

MCN 

For leading growth with heart and vision

MCN has made purpose a core part of its strategy, combining creativity, technology, and sustainability to drive business growth and social impact. Over the past three years, it has developed forward-looking tools like Interact, an AI platform that merges media, commerce, and creative services. In 2024, MCN relaunched its Academy, training more than 400 employees, and introduced its sustainability plan to cut travel emissions by 65% and set clear standards against greenwashing. MCN also launched Blueprint, a client briefing series, and strengthened its ties with communities through partnerships with schools and NGOs.