Fast Company Middle East unveils the Brands That Matter 2025 list, celebrating 20 winners across 13 categories. These brands are making a real difference, combining purpose with performance to create lasting impact. From sustainability and finance to retail and technology, they’re reshaping industries and championing values that matter most today.

Fashion is a constantly evolving conversation that blends creativity, culture, and commerce into a powerful force shaping identity and lifestyle. It goes beyond fleeting trends to reflect more profound shifts in consumer values, technological advancements, and sustainability imperatives. The industry thrives on innovation and adaptability, driving influence through design and redefining how fashion aligns with purpose and social responsibility. In an increasingly global marketplace, brands are balancing heritage and modernity while anticipating changing consumer demands and cultural narratives to stay relevant and impactful.

The Luxury Closet

For giving style a second life with meaning

The Luxury Closet is changing how luxury is viewed in the Middle East by emphasizing sustainability, accessibility, and trust. As a key player in the region’s booming resale market, it’s promoting circular fashion, giving designer pieces a second life while encouraging more mindful spending and financial empowerment. The platform’s strict authentication process and smooth customer journey have helped build a trusted space beyond transactions. Its community-focused approach fosters loyalty and makes resale more inclusive. Through educational campaigns, The Luxury Closet is helping reshape cultural attitudes toward pre-owned luxury, encouraging shoppers to rethink fashion to balance purpose with aspiration.