Fast Company Middle East unveils the Brands That Matter 2025 list, celebrating 20 winners across 13 categories. These brands are making a real difference, combining purpose with performance to create lasting impact. From sustainability and finance to retail and technology, they’re reshaping industries and championing values that matter most today.

Retail is shifting beyond transactional models to become an engine of experience, engagement, and economic growth. Fueled by digital innovation, evolving consumer expectations, and the convergence of physical and online spaces, brands in this sector are redefining how value is created and delivered. Today’s most successful retailers sell products and build ecosystems that blend technology, personalization, and purpose. 

Babyshop

For nurturing parents through every step

For over 50 years, Babyshop has been a go-to partner for parents across the Middle East, serving three generations and 100 million customers. In the last year alone, it opened its 250th store in the GCC and made rapid strides into India and Southeast Asia, with e-commerce now accounting for 18% of sales. Innovation is at the heart of Babyshop’s growth, from its flagship Store of the Future concepts to global product launches and AI-driven content that keeps the brand relevant and engaging. It builds connections through customer insights, enhanced loyalty programs, and parenting support initiatives. Babyshop champions eco-friendly products, ethical sourcing, and programs like Child Safety First.