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How digital-first thinking is transforming MENA retail
Future Of Retail - The first episode of Fast Company Middle East’s Future Of Series explores the forces behind the next big wave in MENA retail. Joe Abi Akl from Oliver Wyman and Mohammad A. Baker from GMG share insider perspectives on the innovations reshaping the region’s retail industry — from the rise of “phygital” shopping experiences to the growing impact of e-commerce on consumer behavior.
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