What actually separates winning proptech platforms from the rest? It’s rarely the headline features — it’s the thinking underneath them. In this video, Haider Ali Khan, CEO of Bayut and dubizzle, shares how category leaders are built in the UAE’s highly competitive property market. He explores how product decisions, user experience, and long-term trust shape defensible platforms, and why not every process in real estate should be handed over to AI. From platform strategy to design philosophy, this discussion offers a behind-the-scenes look at how enduring proptech businesses are engineered, not just launched.