JEFF BEER

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity.
Co.Design

Advertising isn’t the answer to Anthropic’s hard questions

In its earnest new commercial, the maker of Claude positions itself as the good guy of AI, but it’s a message that chafes against public perception of the technology.
Advertising isn’t the answer to Anthropic’s hard questions
Co.Design

Adidas just dropped its best World Cup ad in 20 years

With Timothée Chalamet, Bad Bunny, Lionel Messi, Mohawk David Beckham, and many more, Adidas sets a new standard for World Cup advertising.
Co.Design

These brands wrote a new playbook for Super Bowl ads, and it’s working

Rocket, Coinbase, Comcast Xfinity, and Kraft Mac & Cheese are redefining what audience participation looks like.
Technology

The new cola wars are upon us—but this time it’s the battle of AI

Anthropic’s anti-ChatGPT Super Bowl ads could instigate a win-win scenario for artificial intelligence—but OpenAI has to respond in kind.
The new cola wars are upon us—but this time it’s the battle of AI
Co.Design

Branded entertainment will just be entertainment in 2026

What marketers need to know to win in the new battle for attention, as Instagram heads to TV and Hollywood wants their money.
Branded entertainment will just be entertainment in 2026
Co.Design

Visa’s next World Cup move: Soccer-themed art

Visa CMO Frank Cooper III tells Fast Company the value his brand gets from tapping 20 artists from 6 continents to make art for the World Cup.
Co.Design

OpenAI wants your brand mascot on Sora. What could possibly go wrong?

The social media era taught brands to cede some control of their IP. Generative AI is a new, more complicated test.
OpenAI wants your brand mascot on Sora. What could possibly go wrong?
Technology

How to make sense of Meta’s growing AI-powered advertising machine

Meta is rolling out AI advertising features at a dizzying rate. The leaders of Meta’s AI ad strategy break down the tools, and why they’re important to the future of your brand.
Impact

How to replace a legend when your industry faces an existential crisis

New Accenture Song CEO Ndidi Oteh opens up about replacing advertising icon David Droga, her advantages over her traditional rivals, and how to help CMOs drive growth again.
How to replace a legend when your industry faces an existential crisis
Co.Design

Why MrBeast would be making a huge mistake launching his own mobile phone service

Wireless is not the new tequila for celebrities looking for a payday, and Beast is definitely not Ryan Reynolds.
Why MrBeast would be making a huge mistake launching his own mobile phone service