×
  • Home
  • Co.Design
  • Tech
  • Work Life
  • Impact
  • News
  • Journeys Unpacked
  • Recommender
  • Videos
  • Podcasts
  • SUBSCRIBE
  • Fastco Works
    • Visa
    • Mobily
    • LEAP
    • Kaspersky
    • Western Digital
    • VentureOne
    • AI Everything
    • SAP
    • Binance
    • Saudi Tourism Authority
    • MCN Holdings
    • Schneider Electric
    • Honor
    • Riyadh Air
    • PUBLICIS GROUPE
    • Oliver Wyman
    • Cisco
    • QATAR AIRWAYS
    • Bentley Systems
    • Red Sea Global
    • e&
    • PepsiCo
    • BCG
    • G42
    • Tahaluf
    • AMAZON PAYMENT SERVICES
    • TII
    • ADGM
  • Collections
    • BRANDS THAT MATTER 2026
    • FC MIDDLE EAST RETAIL POWER LIST
    • Most Creative People In Business 2026
    • MOST INNOVATIVE COMPANIES 2025
    • BRANDS THAT MATTER 2025
    • Most Innovative Companies 2024
    • Most Creative People In Business 2024
    • Most Innovative Companies 2023
    • Most Creative People In Business 2023
    • Most Innovative Companies 2022
    • MOST CREATIVE PEOPLE IN BUSINESS 2022
  • Newsletter
  • Events
    • Taste of Innovation
    • Innovation by Design Summit
    • IMPACT COUNCIL
    • World Changing Ideas Middle East Summit
    • The Green Goals Summit
SUBSCRIBE
  • Follow
  • LOGIN
  • Login
  • Co.Design
  • Tech
  • Work Life
  • Impact
  • News
  • Journeys Unpacked
  • Recommender
  • Videos
  • Podcasts
  • SUBSCRIBE
  • FastCo Works
    • Mobily
    • Kaspersky

CREATE A NEW ACCOUNT


Sign in

Or continue with

LOGIN


Sign Up

JOSH RUSH

Josh Rush is the CEO of Surreal Events, a virtual events and metaverse development platform.
Technology

AI is here to save the metaverse

AI will inevitably play a huge role not only in the broader development of the nascent metaverse but also in regulating and democratizing it.

AI is here to save the metaverse
Technology

Why isn’t the metaverse here yet? Money

Building a metaverse isn’t easy or cheap—and we can learn a few lessons from the video game industry.

Why isn’t the metaverse here yet Money
Technology

Hold the postmortem: The metaverse was never alive in the first place

People never really bought into the idea of the metaverse, but that doesn’t mean they aren’t interested in collaborative open worlds.

Hold the postmortem: The metaverse was never alive in the first place
Technology

What if we compensated consumers for their data?

The current model takes data from consumers without meaningfully rewarding them. It’s easy to see why there’s such a high level of resentment toward data-centric digital businesses.

What if we compensated consumers for their data?
Technology

Metaverse pioneers need to be thinking about utility, not novelty

As the hype surrounding the metaverse reaches a fever pitch, there’s a real temptation for companies to pursue the shiny. Companies need to maintain a disciplined outlook.

Metaverse pioneers need to be thinking about utility, not novelty

Impact

  • Impact

    Birthrates are plunging across the Middle East. Can technology reverse the trend?

  • Impact

    Will Egypt’s capital market overhaul help attract more investment?

  • Impact

    Can your home help you live longer? SHA envisions a new future for wellness in the UAE

News

  • News

    The UAE’s space economy is taking off. Nearly half of spending now comes from business

  • News

    Dubai leaders explore AI and global trade shifts to support future economic growth

  • News

    Abu Dhabi surgeons use robotic surgery to prevent inherited colon cancer

Co. Design

  • Co. Design

    Graphic design isn’t dying. It’s expanding

  • Co. Design

    How to use AI for a ‘voice of the customer’ analysis

  • Co. Design

    Kindle page-turn buttons are back

Work Life

  • Work Life

    What building a career with arthritis reveals about workplace flexibility

  • Work Life

    Want to improve your time management? Lower your expectations

  • Work Life

    5 small-business ideas you can start from home

  • Advertise
  • Privacy Policy
  • Terms
  • Notice of Collection
  • Permissions
  • About Us
  • Sitemap
  • Fast Company Middle East © Vibe Media Group
Latest Stories

The UAE’s space economy is taking off. Nearly half of spending now comes from business

The UAE’s space economy reached AED 5.52 billion in spending as private-sector activity and local talent gain momentum.

Dubai leaders explore AI and global trade shifts to support future economic growth

The Future Economy Majlis brought together global experts to discuss economic resilience, technological transformation, and Dubai’s competitiveness.

Abu Dhabi surgeons use robotic surgery to prevent inherited colon cancer

Advances in robotic-assisted surgery are enabling surgeons to perform complex procedures with greater precision and control, expanding treatment options for high-risk patients

Our Spring Sale Has Started

You can see how this popup was set up in our step-by-step guide: https://wppopupmaker.com/guides/auto-opening-announcement-popups/

Our Spring Sale Has Started

You can see how this popup was set up in our step-by-step guide: https://wppopupmaker.com/guides/auto-opening-announcement-popups/

Our Spring Sale Has Started

You can see how this popup was set up in our step-by-step guide: https://wppopupmaker.com/guides/auto-opening-announcement-popups/

[pmpro_levels]

Our Spring Sale Has Started

You can see how this popup was set up in our step-by-step guide: https://wppopupmaker.com/guides/auto-opening-announcement-popups/

Login

I forgot my password
Create an account Sync existing subscription account

Create a new account

Sign In

Or continue with

Reset password

Back to login