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JOSH RUSH

Josh Rush is the CEO of Surreal Events, a virtual events and metaverse development platform.
Technology

AI is here to save the metaverse

AI will inevitably play a huge role not only in the broader development of the nascent metaverse but also in regulating and democratizing it.

AI is here to save the metaverse
Technology

Why isn’t the metaverse here yet? Money

Building a metaverse isn’t easy or cheap—and we can learn a few lessons from the video game industry.

Why isn’t the metaverse here yet Money
Technology

Hold the postmortem: The metaverse was never alive in the first place

People never really bought into the idea of the metaverse, but that doesn’t mean they aren’t interested in collaborative open worlds.

Hold the postmortem: The metaverse was never alive in the first place
Technology

What if we compensated consumers for their data?

The current model takes data from consumers without meaningfully rewarding them. It’s easy to see why there’s such a high level of resentment toward data-centric digital businesses.

What if we compensated consumers for their data?
Technology

Metaverse pioneers need to be thinking about utility, not novelty

As the hype surrounding the metaverse reaches a fever pitch, there’s a real temptation for companies to pursue the shiny. Companies need to maintain a disciplined outlook.

Metaverse pioneers need to be thinking about utility, not novelty

Impact

  • Impact

    Does the Gulf’s trillion-dollar growth story have a hedging problem?

  • Impact

    Could freelance work change what a job means in the Middle East?

  • Impact

    The new Sahel: How Egypt’s North Coast is being rebuilt for a new economy

News

  • News

    Saudi Arabia raises ozone-depleting substance disposal rate to 69% in 2026

  • News

    UAE sets $697 billion Islamic finance target as it scales Halal economy

  • News

    Egypt ramps up renewable energy investment with 45% target by 2028

Co. Design

  • Co. Design

    This design studio spent 10 years perfecting a lampshade made out of bacteria

  • Co. Design

    AI security cameras are everywhere. Can these garments scramble them all?

  • Co. Design

    Screen-free nostalgia hits the cereal aisle with the return of real toys

Work Life

  • Work Life

    How to avoid decision fatigue

  • Work Life

    LinkedIn users are ‘time traveling’ by adding AI keywords to past jobs on their profiles

  • Work Life

    Trouble sleeping in a new place? You’re not alone—it’s called the first-night effect

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Latest Stories
Saudi Arabia raises ozone-depleting substance disposal rate to 69% in 2026

Saudi Arabia raises ozone-depleting substance disposal rate to 69% in 2026

Saudi Arabia raised the disposal rate of ozone-depleting substances to 69% in H1 2026, clearing more than 8,000 metric tons of ozone-depleting substances and HFCs.

UAE sets $697 billion Islamic finance target as it scales Halal economy

UAE sets $697 billion Islamic finance target as it scales Halal economy

Islamic finance assets stand at about $381.2 billion, making the UAE the world’s third-ranked market on the 2025 Islamic Finance Development Indicator.

Egypt ramps up renewable energy investment with 45% target by 2028

Egypt ramps up renewable energy investment with 45% target by 2028

Egypt’s electricity and renewable energy sector has attracted approximately $99.6 billion in investment since 2014.

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