One of Dubai’s most prominent events – Icons of Porsche – is returning this year for a second edition at Dubai Design District on November 26 and 27. The 17,000 square meter venue, the meeting point for Porsche owners and enthusiasts, will host a mix of experiences and have a grand display of classic Porsches’, artwork installations from renowned artists, and popular F&B vendors from across the region.
The event is celebrating a number of milestones, including, 20 years of the Porsche Cayenne, the brand’s first SUV model and 50 Years of Porsche Design. It will also offer a meeting place for Porsche Clubs from all over the region as they celebrate ‘70 Years of Porsche Clubs’.
This year, the festival will be split into five thematic zones offering something for everyone, such as the Adventure Camp, Community Village, Design Factory, Electric Field and Art Valley.
Each of these unique zones is set to offer a different experience, such as the Adventure Camp where attendees enjoy a mix of offroad, overland and rallying displays, with famous museum race cars, specially modified cars and driving experiences. The Community Village is for those fascinated by car culture and who aspire to embrace the Porsche lifestyle. On the other hand, the Design Factory hub is dedicated to car-making artistry and showcases the brand’s design process and heritage.
Electric Field is a modern desert metropolis for all to discover the speed of Porsche cars in-game at the Esports arena and check out the special installations that show off how Porsche shaped the world of pop culture in movies, digital art and gaming. Art Valley will be a galleria of unique artworks from renowned international and local artists such as Chris Labrooy, Dozi Dreams, B.A.V.Z, Florian Mueller, Jaykee Evangelista, Lncln Wrks, Kaveh Ahangar and Stefan Kunz who’ve been inspired by Porsche.
The event will be hosted by global automotive influencer MrJWW and will be attended by the Porsche ambassadors – Mark Webber, Timo Bernhard and Jacky Ickx.
“Following the overwhelming response to last year’s festival, we are truly excited to announce that Icons of Porsche is back,” said Dr Manfred Bräunl, Chief Executive Officer of Porsche Middle East and Africa FZE. “Icons of Porsche is a celebration of Porsche’s amazing heritage. Last year’s event was one of the most impressive car displays this region has ever seen, with over 200 classic Porsche sportscars present.”