The most innovative company in ecommerce of 2023

This year's most innovative e-commerce brand is reinventing how people shop.

The most innovative company in ecommerce of 2023
[Source photo: Fast Company Middle East]

Explore the Fast Company Middle East’s Most Innovative Companies 2023 list; featuring 42 winning entries reshaping businesses and industries. We’ve selected the companies making the most significant impact with their initiatives across 23 categories, including the most innovative services, sustainability & cleantech and retail companies.

Ecommerce is disrupting the retail landscape in the Middle East. This year’s most innovative ecommerce brand is reinventing how people shop, using technology and innovation to provide personalized shopping experiences and drive demand.


For bringing coffee closer to the consumer

Food delivery platforms are becoming increasingly crowded and primarily focused on meal delivery. There is no dedicated space for coffee lovers to browse coffee shops or order conveniently, such as picking up at the counter or delivering to the car window. This is where the COFE app comes in. The platform covers every aspect of coffee consumption, from personalized coffee delivery and pick-up to an innovative approach to home-brewing with various accessories and barista tools.

This push has led COFE to expand to being a 360-tech solution provider through the recently launched COFE Cloud (COFE SaaS solution) that will help cafes offer their own digital experience to their users. Initially introduced in Kuwait in 2018, the COFE app expanded to Saudi Arabia, UAE, and Egypt this year. The app seeks to tap into the current $44 billion MENA coffee market, estimated to reach $144 billion by 2025. The platform has also worked with the farmers in Saudi Arabia’s Jizan region to launch the Saudi Khawlani bean product line to test the appetite for locally produced coffee products. 

Most Innovative Companies 2023