As part of Saudi Arabia’s continuous efforts to diversify its economy and reduce carbon emissions, the kingdom’s first electric vehicle (EV) brand, Ceer, is partnering with Siemens Digital Industries Software. The deal will provide Ceer with Siemens’ Xcelerator software to propel Ceer’s EV manufacturing.
Siemens’ software is meant to collect, analyze and visualize data and integrate data from development to manufacturing and from manufacturing back to design. This helps the automotive industry to rely more on digital solutions.
James DeLuca, Ceer’s CEO, said, “We are happy to collaborate with Siemens Digital Industries Software and deploy its portfolio of solutions at Ceer. Given the transformational changes in the automotive industry, having the right partner and software solution is fundamental to our mission to design, build, and sell aspirational vehicles for our customers.”
As the kingdom’s first EV manufacturing brand, Ceer is a joint venture between the public Investment Fund and Foxconn. The brand was launched last year.
By 2030, Saudi Arabia aims to produce 300,000 cars and capture 50% of the car sales market in the Gulf Cooperation Council (GCC) countries.
In June, the Ministry of Industry and Mineral Resources revealed that Ceer is expected to contribute $7.9 billion to its gross domestic product by 2034.
The Ministry granted Ceer an industrial license to build an EV manufacturing plant with a footprint of over 1 million square meters in the Industrial Valley of King Abdullah Economic City (KAEC).
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