Explore the Fast Company Middle East’s Most Innovative Companies 2023 list; featuring 42 winning entries reshaping businesses and industries. We’ve selected the companies making the most significant impact with their initiatives across 23 categories, including the most innovative services, sustainability & cleantech and retail companies.

This category is constantly developing new products to meet consumers’ evolving needs and desires, using cutting-edge technology to refine and improve their products, and providing consumers with fresh, organic, and local produce.

Pure Harvest Smart Farms

For delivering superior, sustainably-grown produce

Pure Harvest Smart Farms has leveraged technology to optimize indoor farming operations to ensure high-quality fresh produce year-round to meet consumer demands. By integrating cutting-edge automation, precise climate control, and data analytics, it enhanced crop yields, minimized resource usage, and reduced the environmental impact of food production. They are also pioneers of Advanced Controlled Environment Agriculture technologies in the GCC, enabling a high-tech, hybrid growing system that makes sustainable, economical, year-round production for locally grown produce possible. In July 2023, it expanded its product range by introducing over ten new products, including blackberries, raspberries, and sweet melons.