The General Entertainment Authority (GEA) has launched the “Entertainment Paths” project, a new digital initiative to support entrepreneurs in Saudi Arabia’s entertainment and related sectors.

The platform connects emerging and established business owners with a curated network of experts across key industry fields.

The initiative seeks to accelerate the growth and sustainability of the Kingdom’s entertainment sector as part of GEA’s broader efforts to foster entrepreneurship and advance the goals of Saudi Vision 2030.

“Entertainment Paths” features a user-friendly digital interface where individuals and companies can register, book mentoring sessions, and receive guidance on event management, marketing, talent development, operations, licensing, and ticketing. Users can also submit inquiries related to legislation and regulations governing the sector.

By offering professional advice rooted in international best practices, the initiative aims to improve entrepreneurs’ success rates, boost operational efficiency, and increase the number of entertainment ventures in the local market.

The service is free and accessible through the official website, offering both online sessions and in-person events to facilitate knowledge exchange and networking.

Key features include access to experienced mentors, regulatory guidance, and tailored support to help entrepreneurs navigate business challenges. The launch of “Entertainment Paths” follows a series of GEA-led initiatives focused on strengthening the entertainment ecosystem and nurturing local talent.