Explore the Fast Company Middle East’s Most Innovative Companies 2025 list, featuring 56 winning entries reshaping businesses and industries. We’ve selected the companies making the most significant impact with their initiatives across 24 categories, including the most innovative AI and data science, sustainability, energy, finance & fintech, and women-backed companies.

Advertising, branding, and PR are evolving into powerful tools for storytelling and audience connection. By combining creativity with data-driven strategies, these brands are crafting compelling narratives that resonate and inspire action. From integrated campaigns to reputation management, they are redefining how businesses build trust, influence perception, and leave a lasting impact.

FP7McCann

For building brands through creativity and inclusion

FP7 McCann continues to set the standard for creative excellence and commercial effectiveness across the region. The agency has built a borderless structure powered by integrated strategy, content, and purpose. Its work blends creativity and impact, from Puck’s Recipe for Change, which increased household income for Lebanese women by over 300 percent, to Midlife Check with Harley-Davidson, driving health awareness across the GCC. With McCann Content Studios MENAT expanding by 219 percent year-on-year, and inclusion at its core, women held 53% of leadership roles. The agency is shaping the region’s creative future through ideas that connect culture, commerce, and conscience.

Leo Burnett 

For blending technology and human connection

With its SuperHumanKind philosophy, Leo Burnett is redefining creativity in the age of AI. The agency blends human intuition with technological intelligence to produce work that connects people and culture. From launching Maqroo, the world’s first Arabic font for dyslexia, which has been downloaded over two million times, to MakeUpForThePayGap, which sparked the UAE’s first Equal Pay Conference, Leo Burnett’s ideas create measurable change. Its campaigns for McDonald’s, Heinz, Omantel, Puma, and Al Hilal FC turned cultural moments into movements, whether through AI-powered innovations, social engagement, or creative storytelling. 

Memac Ogilvy & Mather 

For redefining creativity through human-led AI and cultural intelligence

Memac Ogilvy & Mather is reshaping the future of marketing through Earned-First Creativity, an approach that combines data, cultural insight, and AI to craft authentic and engaging brand stories. Over the past year, the agency delivered campaigns that achieved real impact. For Honda UAE, it turned delivery bikes into moving billboards, while Experience Abu Dhabi generated over 4.3 billion impressions by inviting influencers named “Summer” to explore the city’s attractions. Ogilvy also guided Arab Bank’s rebrand. With a diverse team, 98 percent client retention, and measurable environmental initiatives, it continues to prove that technology and human creativity together drive sustainable, culturally resonant growth.

Publicis Groupe Middle East

For building the region’s retail media ecosystem

Publicis Media MENA is pioneering the evolution of retail media, turning the space between brand awareness and purchase into a growth engine. Over the past year, the agency co-created platforms with leading partners, including Careem, Landmark Group, The Luxury Closet, Carrefour, and Alshaya, helping brands connect with consumers. It collaborated with Carrefour to launch an in-store programmatic audience buy across 25 hypermarkets. A first-of-its-kind MOU with Landmark Group redefined data-led retail advertising in the GCC, while Nivea achieved over 102 percent sales growth through targeted activation. These initiatives form a connected retail network that integrates data, technology, and commerce across sectors. By aligning brand efficiency, retailer profitability, and consumer relevance, Publicis Media MENA is reshaping advertising into a sustainable, value-driven ecosystem that transforms how media delivers measurable impact.

Saatchi & Saatchi

For helping brands stay in sync with cultural shifts

Saatchi & Saatchi ME has built its creative model around “speed to culture,” an approach that transforms real-time social insights into brand action. The agency’s Cultural Intelligence Engine combines digital ethnography, trend mapping, and embedded client teams to help brands stay in sync with cultural shifts. Over the past year, it has launched campaigns that redefined relevance and social impact, such as Visa Egypt’s Cash Walla Visa and Saudia’s ProtecTasbih. Beyond campaigns, Saatchi inspired workplace policy change through the adoption of Leave of Absence, which has been implemented by over 4,000 companies. Its work reflects a belief that meaningful creativity emerges not from speed to market, but from staying fluent in culture and connected to people.

TBWA\RAAD

For redefining creativity through AI

TBWA\RAAD has evolved into an AI-powered creative intelligence agency, building proprietary tools that amplify human creativity with measurable results. Its OMNI AI platform integrates text, video, audio, and design capabilities to generate data-informed creative ideas. The agency’s transformation extends beyond technology to people and culture. Campaigns such as Nissan Patrol’s global launch from the Middle East, du’s 48-hour livestream, and KFC’s edible in-game currency illustrate its creative impact. Combining AI-driven intelligence with cultural insight, TBWA\RAAD continues to set benchmarks for relevance, growth, and innovation across the regional advertising industry.

Weber Shandwick MENAT

For advancing purposeful innovation 

Weber Shandwick MENAT is redefining communications through innovative solutions that blend technology, creativity, and inclusivity. Its proprietary AI assistant, Halo, and data intelligence platform, Weber I/O, enable faster, insight-driven campaign development, while the MENAT Innovation Lab fuels experimentation and entrepreneurial thinking across teams. The agency’s regional influencer marketing study, InfluAnswer Arabia 2025, strengthened its role as a thought leader, achieving a 152 percent increase in creator participation across 12 markets and tripling earned media reach. Its sustainability focus spans environmental goals aligned with a Net Zero 2040 commitment and initiatives that elevate creators and clients as key economic contributors.