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ANDY MACMILLAN

Andy MacMillan is CEO of UserTesting, a human insights platform, and the coauthor with Janelle Estes of “User Tested: How the World’s Top Companies Use Human Insight to Create Great Experiences."

Work Life

The most important trait in a leader is not what you think

Michael Dell, Sam Walton, and Albert Einstein have all cited this one quality as the key to innovation and wild success. This CEO wholeheartedly agrees.

The most important trait in a leader is not what you think

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3 ways to prepare for the next big tech disruption (whatever it may be)

The pace of digital innovation is dizzying. Here’s how a company can decide whether to wait or jump on board and adapt.

3 ways to prepare for the next big tech disruption (whatever it may be)

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Reimagining customer experience in the metaverse

Big brands like Nike, Walmart, Apple, and Ralph Lauren are turning to augmented reality technology as they develop future marketing strategies